With you by our side brands look to the future with confidence. The world of digital marketing is changing and you can be the ones leading the way. Because the turnover is so close Five steps to a strong local brand.Incredible twelve zeros or a trillion. This is the number of Google searches that were local in the last year. We live in the Age of Near Me.And Corona hasn t changed that either. At the latest local has reached a dimension that no company can ignore anymore. These figures show how naturally we consumers go through the real world with our smartphones in hand and check out all the options around us online.So local is pretty much digital – at least for the consumer.
Companies on the other hand often have to follow suit because whatsapp mobile number list many of them have not yet recognized this central marketing category I call it the local blind spot which is associated with strategic risks in view of the enormous dimensions of Near Me.But rescue is at hand. In this article you will learn how your company can respond to the expectations of the new customer who moves naturally between the online and offline worlds. By ensuring that not only your global brand but also your local locations can be seen and experienced online Welcome to the Age of Near Me How do I offer my customers a strong local brand experience Before we get to the practical steps to Near Me marketing let s put ourselves in the customer s shoes During my last summer holiday in Carinthia I wanted to buy a new running shirt near me.
So the first step is to search for it on my smartphone and look at the various options in my area. Based on the information the photos the ratings i.e. on the digital local experience I decide on a location Intersport Gruber by the way.After I bought my shirt offline in the store I leave a good review online. Final step fun with the running shirt What I just described is the ideal typical Near Me customer journey. With this knowledge in mind we can now focus on implementation. These are the steps to create a compelling local customer journey and increase brand visibility and offline sales Step Boost your local online visibility Make sure your locations can be found online where your customers are looking.It doesn t always have to be your website Today s customer journey is complex consumers are on various search engines apps directories platforms and devices.