Online Marketing Business

Now I will be the first to admit that marketing is not rocket science. But I will also be the first to tell you that marketing is an art that uses some scientific disciplines (such as market research and statistical analysis) and not a science in and of itself. Not understanding the art of marketing is often the difference between failure and success.

Over the years I have coached and worked with numerous small and medium size business owners and entrepreneurs on how to market their businesses better. In doing so, I have compiled a list of 17 of the most common and costly marketing mistakes email list made by SMEs and professional service providers. Avoiding these mistakes will not only help you know where your business is going, it will also enable you to attract the right set of core customers; thus helping to ensure the long-term sustainable growth of your business.

Here's my list of 17 Costly Marketing Mistakes: 1. Messages do not speak to your prospects - customers have problems for which they seek solutions. Your marketing messages need to be concise and clear about what you can do for them and what benefits they will gain from doing business with you.