Make sure UX helps the buyer.

If you're trying to make money, or just immerse yourself in the spirit of Christmas and be kind to people, you'll see only the absolutely essential pop-ups on your site and that you 're in compliance with the GDPR regulations . Please check . Navigating this minefield can be quite frustrating at its best, not to mention the stressful purchase of soap for the secret Santa in the office.

Other UX tips for holidays:

I highly recommend going through the purchasing process on your site and making sure it is as easy, efficient and clean as possible: steps, logins, and few barriers to buying gifts It's good. The dream here is to "buy as a guest". No one wants to create 45 new accounts and passwords in their online shop. Allows you to purchase without signing up. I still have an email address Cork E-Bikes Zone at the end of the day.

Accept all payment methods, including Paypal, so users don't have to enter payment details on the site each time. The easier it is for users, the more users will come back.

You can also install Hotjar to see how people are using your site. Some of the feedback can be invaluable and will help drive the changes you've been looking for all year round.

Make sure your site conveys your USP. People tend to be in a hurry, so tell them you'll receive the item in a day or two, and send the item with a gift receipt, card, etc. to make it stand out. It was very helpful.

We strongly recommend that you also add the business hours during the holidays and the potential complaint department number of the site. This avoids many customer complaints and avoids returning to a swarm of negative reviews in the new year.

A good user experience doesn't have to be online. If possible, add small items such as free wrapping paper, cards, chocolates, etc. when sending the item to the person in question. Anything that makes you stand out and really immerses you. The spirit to give. People always remember a personal touch.

So far, this is really common sense. Have a website that is secure, functional, and easy to use that search engines can understand. Sounds easy, but you'll be amazed at how many online shops don't understand this correctly. Don't be that guy, fix as much as you can. Now it's a bit of marketing!

SEO-HOHO: Keyword survey, landing page, content planning

First of all, I recommend looking at your best ranking page. There is no need to change these. Already ranked. You can add a jazzy Christmas-like design, slightly modify the content to reflect the time, or add a USP.

Once this is done, look at the items you want to sell the most for Christmas. Where are they ranked? If you're on page 2 or 3, we recommend the following:

Be sure to remove cannibalistic content on your site that may affect these. To do this, perform a site command search (site: www.mysite.co .uk) using the search terms associated with that product . If you have a lot of pages trying to rank by the same term, parse all the content, add them all to the main page you want to rank, and redirect all other pages with 301.

Make sure that the most powerful and most authoritative pages on your site link to these important product pages, as well as your email, social and advertising campaigns.

Make sure your link building and digital PR efforts include links to these important products. Companies often try to send links primarily to the site's home page. This is not entirely necessary. If you want to write a good press release, article, ad, or make an exclusive offer for a third-party publication, you can link directly to that page for further empowerment. Longer than the Christmas period.

During the celebration, the people browsing your site are busier than ever, trying to squeeze into online shopping during lunch breaks and by bus. Optimize title tags and meta descriptions for users, that is, those who buy gifts for loved ones. Be sure to add USPs and special offers there. The description is a little different from the usual one throughout the year.

You can also create Christmas-specific landing pages that highlight exclusive offers, top-selling items, contests, advent calendars for sale, FAQs about how to shop for sale, videos, countdown clocks, social media buttons, exclusive offers, and more. .. These are only organically ranked, but you can also send all email, paid, and social traffic to them.

Christmas SEO for Online Retailers: Targeting Seasonal Search