Popularity is also important to Google. Check out this little snippet from Google Figure Rice. What does Google write about popularity. While it may not be obvious at first. a good content marketing strategy can increase your crawl budget. Do you want people to share your content very actively. The more links to your site. the more often Google will crawl you. The right backlink strategy will help make your site more popular. And. of course. if you can get users to share your content on social media. you're in luck.
Google recognizes your site as authoritative and your crawl budget will be higher. But in order to become a popular site. you first need to… Content was fresh Another way to increase your crawl budget is to give Google what it wants fresh content. It has a lot to do with popularity. The more fresh. in.depth content you share. the more Specific Database people will want to share it. This will increase the scan budget. There are several ways to update content. The first way is to create new content. I know it's obvious. but I have to write about it because it's the most effective way to keep content fresh.
Figure Rice. What is fresh content. But this freshness can decrease over time. In other words. Google will rank your site well in the beginning. but over time. SEO performance will decline. That's why it's important to constantly add fresh content and use it regularly in your content marketing strategy. The second way is to modify existing content. If Google notices changes to your content. it will likely re.crawl your site. If it finds improvements in your content. Google Bot will give you a higher crawl budget. The third way is to add new pages. Google is driven by the belief that popular sites grow.