Bruce Clay's predictions for digital marketing in 2018

Also, you might be required to link to the competitor's website. Dhananjay: bruce: press releases are an awareness tool to create buzz around a product, a company or even a keyword. For example, your company is creating a new type of insurance. A press release company employee list will encourage some people to go online and google it. If you are the only one with this type of insurance, it will help you get more traffic. Social media and press releases are mechanisms that get people to seek them out. Once the research is done, your ppc and organic take care of the rest.

Dhananjay: what could be the best seo strategy for voice search? Bruce: first, research your product by voice. Sometimes accents are also a problem for company employee list voice search. The phone cannot understand some words with different accents. Voice search may not work optimally internationally. Hows, whats , and wheres: use long-tail, question-based queries longer than 4 words.

Be sure to address the how and what of your product in your content. Mobile, voice and local are the three big points of interest. Google's search index is now mobile-focused, so that's very important. We know voice search is important because the top three selling company employee list products last christmas were all voice products. Local is important because it helps google make money. Remember that the local helps the national, so strengthen your local first.